Research on 'The Jungle Book' 2016

Marketing:

Research specific examples of the way the 2016 'Jungle Book' was promoted. Look at http://birthmoviesdeath.com/2016/02/26/the-jungle-book-is-jon-favreaus-avatar-and-gravity and The New York Times article: https://www.nytimes.com/2016/04/18/business/media/disneys-savvy-marketing-jungle-book.html

We're looking for marketing techniques on social media such as:
Facebook
Twitter
Instagram
Snapchat
Website
YouTube

Then, look at the way the movie has been distributed.
When was it first released in cinemas and in how many, where?
Then when was it released on other platforms - DVD, Bluray, streaming online - Netflix, Sky, Disney Channel for example?
Think about media convergence and synergy.