Electropop Coursework Research

One of the coursework options is to make a music video. The sample task is in the electropop genre. Here is a handy playlist of electropop tracks to study:

Blogger of the Week

Well done for the second week running to Phillipa, who has found a really interesting and informative website on Disney marketing: http://thejohncarterfiles.com/2016/04/disneys-savvy-marketing-of-jungle-book-adds-to-the-mystery-of-its-inexplicably-lame-marketing-of-john-carter/

Research on 'The Jungle Book' 2016

Marketing:

Research specific examples of the way the 2016 'Jungle Book' was promoted. Look at http://birthmoviesdeath.com/2016/02/26/the-jungle-book-is-jon-favreaus-avatar-and-gravity and The New York Times article: https://www.nytimes.com/2016/04/18/business/media/disneys-savvy-marketing-jungle-book.html

We're looking for marketing techniques on social media such as:
Facebook
Twitter
Instagram
Snapchat
Website
YouTube

Then, look at the way the movie has been distributed.
When was it first released in cinemas and in how many, where?
Then when was it released on other platforms - DVD, Bluray, streaming online - Netflix, Sky, Disney Channel for example?
Think about media convergence and synergy.

Jungle Book 1967 Research

Some Media Industries points you could research on 'The Jungle Book' 1967

How many cinemas was the film originally released in on its opening box office weekend?
What was the budget for the film?
What was its opening weekend gross?
How many animated films had Disney made before this?
Did the film win any awards? What were they?
How many countries has the film been shown in?
In which country was it most popular (made the most money)?
How long is the film? Why do you think films are longer now?
Who is the director? What other films has he/she directed?

Can you find out anything about how Disney first promoted and marketed the film?

How has Disney prolonged the life of this film?
Has it been re-released in cinemas since 1967?
When was it first released on video?
When was it first released on DVD?
How else has it been available to see? On Sky? The Disney Channel? Netflix? Amazon Prime?

Why do you think Disney made the 2016 Live Action  version?

Blogger of the Week

Star Award from the BFI London Film Festival on this week

Well done this week to Phillipa and Jemima for blogging well about Disney and our Harry Potter experience. Keep up the great work, everyone!